Ad Placed in the Gainesville Sun October 29, 2009

We who support a return to the music programming on WUFT-FM do not have the luxury of operating multiple mass-media outlets. The journalism college has ample facilities to disseminate Dean Wright's party line; other voices are shut out.

We have to make ourselves heard the best way we can. This web site is certainly useful, but it does not have the reach of a 100,000-watt radio station or a regional newspaper. A group of us had an idea about how to speak our side of the story to the community: take out an ad in the Gainesville Sun.

If you did not get a chance to see the ad October 29, 2009 or you would like to take another look, click here to see a full PDF reproduction of the page. If you don't have a PDF reader, you may read the text of the ad below.



Like an old time radio mystery, we must ask...

WHY Did They Change the Format ??!

They say: It’s for the Journalism students’ benefit
BUT...
• The students were already broadcasting on the main (analog) station – this could have been increased without a major format change.
• The students could use the HD2 stream for their practice.
They say: The students can’t use the HD2 stream, because the HD2 studio is too small
BUT...
• We’ve visited the station – the HD2 studio communicates with many other spacious studios, and in fact, there’s no technical problem with students broadcasting on HD2.
They say: The format had to be changed due to financial constraints
BUT...
• We have the financial statements of WUFT-FM, and they prove that the station did not, as we’ve been told, lose $292,000 last year! In fact, the public radio station is financially healthy – it had more assets last year than it did in either 2005 or 2006. It has been very well-supported in its former Classic 89 format for almost 30 years.
• The new format costs more money – news/talk is more expensive than music programming is on the analog station.
• The format change may be thought to save money in salaries, as pre-recorded programs may be bought rather than locally created. However, though 12 worthy employees of the stations are being laid off, the College of Journalism is planning to hire enough new employees for the stations (some at high salaries!) to offset any savings that could have been made from the lay-offs.
• Since they are now broadcasting both an all-talk AND an all-music station, they could go back to news/music on both streams, as they had before August 3rd, at no extra cost. In fact, talk programs, when broadcast on HD2, are virtually free!
They say: If you want your music back, just buy an HD radio
BUT...
• The HD2 stream only reaches about 10 miles (in contrast to the 50-mile range of the main stream). That means if you live or travel 10 miles from the broadcast source, you lose the signal.
• The HD2 broadcast has many unintended silences, for several seconds each, due to flaws in Hybrid Digital technology.
• Replacing all home and car radios with HD receivers is both expensive and inconvenient and isn’t possible for everyone who previously enjoyed Classic 89.
• The HD2 stream only includes classical music 24 hours a day, which does NOT replace Classic 89’s rich, varied mix of classical music, jazz, blues, soul, folk, etc!
They say: This is a done deal.
BUT...
• The College of Journalism and Communications has chosen to disregard the wishes of the members of the station. It imposed the new news-and-talk format without seeking any input from the community.
• We feel very strongly that change is possible. Other areas have lost their music, and then regained it.
With your support,
WE CAN EFFECT CHANGE !
What can you do about this?
Write emails to those in power – let them know your feelings and wishes!
John Wright, dean of the College of Journalism and Communications has taken responsibility for the changes to the station. But you should also contact others...
John Wright: jwright@jou.ufl.edu
with CCs to:
Provost Joe Glover: jglover@aa.ufl.edu
President Machen: president@ufl.edu
Gainesville Sun: voice@gvillesun.com
The Alligator: aconti@alligator.org
WUFT-FM: radio@wuft.org
and: classicgvl@yahoo.com
The UnPledge Drive:
Even today, we are told by WUFT-FM that by pledging we determine programming! Well, management should have asked the members before making such drastic changes. You can register your protest by calling the station during the fall pledge drive (Oct. 27th to Nov. 6th), stating the amount you WILL pledge IF they restore the music to analog:
(352) 392-8989 or 1-800-338-9839
• Please be courteous to the operator – the change was not their choice, after all.
• Email Dean Wright of the College of Journalism and Communications to inform him of your unpledging.
• Send copies of the email to the other email addresses listed already.
• Get your friends involved!
Join over 2,000 others and sign the Petition! Go to:
www.CLASSICGVL.org
Lend your support at future demonstrations. We’ve had four peaceful and musical rallies so far, and there may be more coming up.
Please understand that this movement is NOT a rejection of news and talk programs. They existed on Classic 89 before and were very much valued. Though news and talk were available elsewhere, the musical genres formerly broadcast by Classic 89 were available nowhere else in our media.
It would be ideal if we could have two public radio stations in our area, but since there’s only one available to us, we feel that Classic 89’s rich MIX of news, talk, and various genres of fine music best serves the diverse needs of the members of our community.
If any additional talk shows were wanted by the public, they could have been added without a drastic format change. And any such decisions should have involved member-listener input!
Bring back the public in public radio !!
These people paid for the ad:
Mike Thompson • Chuck Woods • Roslyn & Norman Levy • Sue Gaintner • Maria-Mercedes Panqueva • Suzanne Bode • Sue Yelton • Judy Bennett • Ruth Lewis • B. James Quigley • Gerry Kerr • Kathleen Stipek • Renate Hooper • John Biro, PhD • Evans Haile • Robert J Cousins, PhD • Genie O'Brien • Renate Wilms-Rovin • Eleanor Schmidt • Kristine Orlando Ogilby, JD • Barbara Hess-Earp • Francie Stavropoulos, DDS • Jeannine Brady • Heather E. Harrell, MD, FACP • Zelda J. Hawk • Murshida VA • Adrienne deNoyelles • Michael Volk • Jane & Norman Holland • Dan & Lys Burden • Judy Skinner • The Very Rev. Hope Koski • G.Y. Fortune, Ed.D. • Barbara Knutson • Dr. Giovannella Moscovici • Jeff Knee • Mary Rockwood Lane, RN, PhD • Marilyn Tubb • Jacqueline Orlando, PhD, Family and Friends